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Planning for CDP Success: A guided journey
As marketers shift their focus to hyper-personalized omnichannel messaging that fits with consumers' hybrid digital/physical shopping experiences, it's more important than ever to have the right technology in place. That's why marketers are turning to customer data platforms (CDPs) to help them manage these multiple channels and media for maximum effect.
Read this guide to learn why CDPs are in demand and becoming a customer marketing necessity.
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Organizations are increasingly adopting CDPs due to heightened consumer expectations for hybrid digital and physical engagement, growing privacy concerns, and the decline of third-party cookies. These factors necessitate a rethinking of business models, pushing marketers towards hyper-personalization and omnichannel strategies.
What are the key characteristics of modern CDPs?
Modern CDPs have evolved beyond the original four characteristics of data ingestion, identity management, audience segmentation, and data provisioning. They now offer advanced capabilities such as real-time analytics, cross-channel orchestration, and personalized customer experiences, reflecting the complexity of today's marketing landscape.
What should organizations consider when selecting a CDP?
When selecting a CDP, organizations should consider how far down the customer experience capability curve they want to go, how the CDP fits into their existing MarTech stack, and whether they have an established data infrastructure. Additionally, must-have features include identity management, digital data collection, and journey development capabilities.
Planning for CDP Success: A guided journey
published by TechnologyXperts, Inc.
TechnologyXperts, Inc. is an Ohio registered corporation established in 1999 providing comprehensive IT services to enterprises of all sizes handling all aspects of computer desktop, server, network and telecommunications needs. We are a business enabler that helps companies achieve their business goals and objectives through the economical and effective use of information technology in their environment. We are trusted partners/advisors helping small and medium size businesses maximize their return on their IT investment while minimizing related IT expense. Our comprehensive and proactive approach towards IT management helps our customers minimize the risk inherent when a business depends upon IT to get work done. Our innovative approach towards managing IT smartly and cost-effectively is built upon years of management experience leading a crack team of business savvy, technical consultants in a wide range of business situations. Helping businesses leverage the latest technologies for maximum business effect is the key. Our business is IT. With TXI, you can get out of the IT business and get on with what really counts.
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