Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
Discover how a major supermarket chain leveraged SAS martech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement. Get the story and contact TechnologyXperts, Inc. to discuss how our martech experts can help you meet your customer journey goals and challenges.
How did Migros enhance customer engagement?
Migros utilized SAS MarTech solutions, including SAS Customer Intelligence 360, to personalize customer journeys, optimize campaign strategies, and enhance engagement. They focused on streamlining customer journey activities, enhancing personalized communications using real-time data, and leveraging data-driven insights to create targeted campaigns.
What results did Migros achieve with their loyalty program?
After implementing these strategies, Migros saw a 33% increase in memberships and a 40% growth in incremental sales. Additionally, they reported having 90,000 active members in their Money loyalty program.
How does Migros personalize customer interactions?
Migros personalizes customer interactions by using real-time digital customer data to tailor communications to individual preferences and behaviors. They also create targeted multi-channel communications and utilize analytical models to engage customers effectively, ensuring that the messaging resonates with their specific needs.
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
published by TechnologyXperts, Inc.
TechnologyXperts, Inc. is an Ohio registered corporation established in 1999 providing comprehensive IT services to enterprises of all sizes handling all aspects of computer desktop, server, network and telecommunications needs. We are a business enabler that helps companies achieve their business goals and objectives through the economical and effective use of information technology in their environment. We are trusted partners/advisors helping small and medium size businesses maximize their return on their IT investment while minimizing related IT expense. Our comprehensive and proactive approach towards IT management helps our customers minimize the risk inherent when a business depends upon IT to get work done. Our innovative approach towards managing IT smartly and cost-effectively is built upon years of management experience leading a crack team of business savvy, technical consultants in a wide range of business situations. Helping businesses leverage the latest technologies for maximum business effect is the key. Our business is IT. With TXI, you can get out of the IT business and get on with what really counts.
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