Ulta Beauty
The largest US beauty retailer uses SAS Customer Intelligence 360 to create world-class customer experiences online and in stores. Read their story and get in touch with a SAS partner at TechnologyXperts, Inc. to discuss how you can create personalized experiences for your customers.
How does Ulta Beauty personalize its marketing?
Ulta Beauty utilizes SAS Customer Intelligence 360 to transform its extensive data into personalized marketing campaigns. By leveraging AI and machine learning, the company can provide targeted recommendations and optimize customer journeys, ensuring that marketing efforts resonate with individual preferences.
What role does data play in Ulta Beauty's marketing strategy?
With over 38 million loyalty members and a wealth of first-party data, Ulta Beauty faced challenges in accessing and mobilizing this information for campaigns. By partnering with SAS, they created a unified environment that allows for agile decision-making and effective campaign activation, significantly improving customer engagement.
What impact has SAS had on Ulta Beauty's marketing efficiency?
The collaboration with SAS has enabled Ulta Beauty to automate and personalize its marketing efforts, resulting in a 95% sales penetration from returning guests. This partnership has streamlined their marketing processes, allowing for quicker and more effective campaign execution while maintaining high-quality customer experiences.

Ulta Beauty
published by TechnologyXperts, Inc.
TechnologyXperts, Inc. is an Ohio registered corporation established in 1999 providing comprehensive IT services to enterprises of all sizes handling all aspects of computer desktop, server, network and telecommunications needs. We are a business enabler that helps companies achieve their business goals and objectives through the economical and effective use of information technology in their environment. We are trusted partners/advisors helping small and medium size businesses maximize their return on their IT investment while minimizing related IT expense. Our comprehensive and proactive approach towards IT management helps our customers minimize the risk inherent when a business depends upon IT to get work done. Our innovative approach towards managing IT smartly and cost-effectively is built upon years of management experience leading a crack team of business savvy, technical consultants in a wide range of business situations. Helping businesses leverage the latest technologies for maximum business effect is the key. Our business is IT. With TXI, you can get out of the IT business and get on with what really counts.